A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your businessIf you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations―everything....
Hardcover: 240 pages
Publisher: St. Martin's Press; First Edition edition (September 4, 2012)
Product Dimensions: 5.5 x 0.7 x 8.5 inches
Amazon Rank: 590093
Format: PDF Text TXT ebook
reviews: I'm embarrassed to say how many books by "social media experts" I've bought in the last several years and how many hours I've wasted listening to podcasts by the get-rich-quick-online and Cyber Hipster class. But I can attest to their all being full ...
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