Kakikomi-Shiki Blue Ocean Senryaku Ouyouhen (Furou I Paburikeisyon) (Japanese Edition)

By Akira Nakano | DMCA

　本書は拙著『書き込み式ブルー・オーシャン戦略』（電子書籍版）から第４章〜第５章を抜き出して「応用編」として再編集したものです。　本書の姉妹編にあたる「基本編」では、４つのアクション（ERRCグリッド）と戦略キャンバスを駆使して、戦略立案手法に重点を置いた解説をしました。　一方こちら「応用編」では、立案した戦略からビジネスモデルを構築し、それを実際に現実のものにするまでの手法について言及しています。　このようなことから、ブルー・オーシャン戦略の基本について理解されていない場合、まず「基本編」に目を通されることを強くお勧めします。【目次】第1章ビジネスモデルを構築する　1-1　ビジネスモデルの構築方法　1-2　買い手にとっての効用を考える　1-3　顧客経験サイクルを考える　1-4　買い手の効用マップとは何か　1-5　買い手の効用マップを検証する　1-6　価格設定のための基本チャート　1-7...

File Size: 4049 KB
Print Length: 75 pages
Publication Date: July 10, 2014
Sold by: Amazon Digital Services LLC
Language: Japanese
ASIN: B00LP6MNXA
Text-to-Speech: ::::
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Word Wise: Not Enabled
Lending: Not Enabled
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Format: PDF ePub TXT book

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