Industrieentwicklung Und Marketing-Mixe: Erfassung Und Empirische Untersuchung Für Die Musik- Und Filmindustrie (Strategische Unternehmensentwicklung Und Industrietransformation) (German Edition)

 Industrieentwicklung und Marketing-Mixe: Erfassung und empirische Untersuchung für die Musik- und Filmindustrie (Strategische Unternehmensentwicklung und Industrietransformation) (German Edition) PDF
By Thomas Hutzschenreuter | DMCA

Im Rahmen einer großzahligen empirischen Studie untersuchen Thomas Hutzschenreuter, Philipp Espel und Arne Schneemann die Gestaltungsmöglichkeiten und die tatsächliche Gestaltung der Marketing-Mixe in der Musik- und Filmindustrie. Sie zeigen, dass viele Unternehmen notwendige Veränderungen nicht umfassend genug durchsetzen und Erfolgspotentiale ungenutzt lassen....

Series: Strategische Unternehmensentwicklung und Industrietransformation
Paperback: 194 pages
Publisher: Deutscher Universitätsverlag; 2004 edition (November 29, 2004)
Language: German
ISBN-10: 3824482649
ISBN-13: 978-3824482641
Product Dimensions: 5.8 x 0.5 x 8.3 inches
Format: PDF Text djvu ebook


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